People love consistency, and if you can provide a consistent service, you will build reputation and positive rapport. Brand and image is often influenced by the positive experience you can give customers, and will help to create fans who will continue to refer for years!
Brand is everything. Whether you use Linkedin, Facebook, Instagram, Twitter or all of the above, it is important to keep a consistent and inviting brand that people will love and want to follow. You can use social media as a way to make positive announcements, engage with your clients and receive feedback.
We often try and be a Jack of All Trades and do everything. However sometimes being a little bit good at everything is not as efficient as being great at one thing. You can outsource the tasks you don’t do to someone who does them better and suddenly you will have quality in all areas. Outsourcing can prove to be a time saving, and even money saving process.
Set goals and keep at them. Look at your goals weekly or daily is even better, to remind yourself what you are working for. Keep in alignment with the goals you set, and persist, combine that with a little hard work and you will achieve!
Take some time for yourself. Working hard is great, but not when you burn yourself out. Find the positive balance between work and life because if you concentrate on looking after you, your work will improve also.
Use your best hour in the day to consider ways of moving forward. Reflecting on the mistakes you have made, or rewarding yourself for the things that went well is apart of growth and learning how to improve.
It’s important to remember that it’s not all about non-stop growth — bigger isn’t better if you’ve stopped enjoying what you do. You need to define your own version of success, and you need to keep checking in to make sure you are happy with your work. It goes back to the premise, that you do need to look after you!
Recognise when a client has unrealistic expectations and nip it in the bud early, or consider referring them on. You can’t do everything, and you must guage what is within your scope. Not all clients are for you, it’s okay to say no!